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Arlon Graphics: Seo Analyst

Company: Arlon Graphics
Location: Placentia
Posted on: November 12, 2021

Job Description:

Description:Arlon Graphics, LLC is a certified Best Place to Work -- cast vinyl manufacturing company, in the business of creating innovative material for visual expression. Founded in 1958, Arlon Graphics manufactures and markets high-quality pressure-sensitive materials for the fleet, architectural, digital imaging, and signage markets. Through more than 180 distribution partners across the globe, a growing number of strategically positioned sales offices and warehouses, and customer-centric operations, Arlon is recognized as a global leader in graphic films. Join the Arlon Graphics conversation and follow us at @Arlon graphics on Facebook, Instagram, Twitter, and LinkedIn. For more information, visit arlon.Com.This position will be responsible for driving awareness of our brand through social media channels, grow our online community, and create marketing and technical content for Arlon. The person will be a key contributor to multiple lead gen functions, including content development, social media, and more. This role reports to the Director of Marketing, but will work closely with the entire Marketing team. This position is responsible for developing and executing our social media strategies and analyzing digital marketing campaigns' effectiveness..Requirements:Content Creation Duties (40%)-- Create content that is on-brand, purpose-driven, diverse, and effectively reaches and engages our target audience; partner with our Technical Solutions Team to ensure we are capturing the technical marketing message and with our Visual Designer to ensure brand consistency. The requirements vary widely and include video editing, writing blog articles, basic graphic design, photography, and others.-- Develop 12-month content calendar for North America and Latin America aligned with marketing campaigns, partnering with our Technical Solutions Teams.-- Be the gatekeeper for all content ensuring all content is proofread and applicable before posting.Social Media & Community Engagement (30%):-- In conjunction with the Digital Marketing Manager, develop a comprehensive social media strategy that leverages key social platforms for Arlon Graphics North America and Latin America (Instagram, Facebook, YouTube, Tik Tok, LinkedIn) to achieve our marketing strategies, drive brand awareness and engagement.-- Create, curate, and manage all daily published content (imagery, video, copy, Stories, Reels, etc.) across all social platforms.-- Proactively identify opportunities in user generated content that adds to the Arlon narrative and creates a connection with our customers.-- Be present and active (reply to questions and comments on social media) to keep engagement fresh and ongoing; participate in real-time community conversations on behalf of the brand.-- Own the DMs; answer questions in a timely manner, acknowledge the content others are creating about our brand with likes or messages, provide customer service or escalate issues to internal personnel if necessary, and share key content from influencers with the rest of the team so they can develop those relationships further.-- Develop and implement an engagement strategy that focuses on initiating conversations, building one-on-one relationships, and leveraging influencers in our industry.-- Maintain an authentic social voice that enhances the Arlon brand, increases its reach, and improves the customer experience.-- Track key performance indicators (KPIs) to ensure that campaigns are tracking in line with expectations.Digital Marketing Execution (30%):Manage day-to-day digital marketing campaign execution, including preparing and executing landing pages and emails using automation softwareProofread emails for clarity, grammar, and spellingOrganizing and maintaining a database of customersAssist with implementation of paid campaignsManage online content via CMS platform (edit and publish web pages and blog), including SEO editsAssisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.Required Skills & Experience-- Bachelor's degree in Marketing, Communication, or related discipline.-- Bilingual in Spanish-- Minimum four (4) years of work experience in a related field or similar world.-- Strong communication skills (writing, verbal, presentation, listening, interpersonal)-- Experience with Facebook Business Suite, Sprout Social or other social analytics / social listening tools-- Experience working with Adobe software packages, Premiere Pro, InDesign, and Photoshop.-- Working knowledge of email marketing platforms (Hubspot, Mailchimp, Constant Contact)-- Demonstrated leadership building out a social strategy across multiple platforms with successful implementation.-- Strong portfolio of self-made/curated social content; must include video and Stories as well as examples of brand voice.-- Strong ability to execute a standard process, with attention to detail.-- Can orchestrate resources (people, material, and support) to execute tasks at hand.-- Have a strong visual eye and understanding of creating photo and video assets.-- Able to track and leverage KPIs, while understanding the rapidly changing social media landscape.-- Works well with deadlines, under pressure, and handles interruptions well.-- Offer copy suggestions, comments, insights. Maintain a keen editor's eye with copy and creative.Optional Skills & Experience:-- Working knowledge of HTML, WordPress or other content management system-- Previous experience working in a CRM system.-- SEO knowledgePM18PI150590606

Keywords: Arlon Graphics, Placentia , Arlon Graphics: Seo Analyst, Professions , Placentia, California

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