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Digital Marketing Manager

Company: ARLON GRAPHICS
Location: Placentia
Posted on: March 5, 2020

Job Description:

Description:

Arlon Graphics LLC is a cast vinyl manufacturing company in the business of creating innovative material for visual expression. Founded in 1958, Arlon Graphics manufactures and markets high-quality pressure-sensitive materials for the fleet, architectural, digital imaging, and signage markets. Through more than 180 distribution partners across the globe, a growing number of strategically-positioned sales offices and warehouses, and customer-centric operations, Arlon is recognized as a global leader in graphic films.

Position Overview
Arlon is looking for a passionate and experienced Digital Marketing Manager to join our Americas Marketing team. As a Digital Marketing Manager, youll be responsible for connecting with our customers by driving best-in-class content across multiple digital touchpoints, including web and email. The ideal candidate will have experience creating and executing digital marketing plans from to start to finish from creating briefs, wireframes, and setting KPIs to managing vendors and collaborating with team members on execution and reporting. The Digital Marketing Manager should be highly organized, a creative thinker, and passionate about connecting with the customer.

Who You Are
You are an experienced and energetic marketer with a passion for using content to guide a customer through the buying journey. You have a keen eye for detail and solid project management skills to own the implementation and execution of our short and long-term campaigns. On a day-to-day basis you will manage our email marketing strategy and overall website performance. In this role, youll be open to collaborating with others, testing new ideas, and possess a growth mindset.

What Youll Do

--- Develop and manage cutting-edge digital marketing strategies using email marketing, landing pages, and other display advertising.
--- Develop a comprehensive email marketing strategy. You will own the email communication at every milestone. This includes email content, cadence, and frequency.
--- Build email marketing campaigns from inception to production. You will own the creation of the brief, wireframing, copy, testing/troubleshooting, deployment, and reporting out on KPIs. Manage development and tactical execution of emails.
--- Own the management of SEO and PPC campaigns with a third-party agency, including the ability to work with Google Analytics and Google Adwords.
--- Create a foundation for reporting, tracking, and measuring against KPIs and be able to regularly communicate campaign performance to key stakeholders.
--- Continuously optimize our digital channels through continued learning and knowledge of best practices.
--- Maintain a data-driven approach through continual experimentation and optimization (A/B testing, etc.).
--- Act as the owner of our website performance and general updates, with a focus on optimizing for search and user experience.
--- Manage, grow, and maintain health of user databases.
.

Requirements:

What Youll Bring

--- Bachelors in marketing or communications discipline is required.
--- 6+ years of digital marketing experience.
--- Working knowledge of HTML, CSS, and code structure is required to work through technical constraints.
--- Working knowledge of website analytics tools is required (i.e.: Google Analytics).
--- Knowledge of leading SEO software is a plus (i.e.: MOZ or SEMrush).
--- Experience in optimizing landing pages and user funnels.
--- Appetite for all things digital and social developing innovative campaigns leveraging the newest tech across platforms, and desire to identify opportunities for strategic brand involvement.

Profile

--- Must embody the Arlon core values of Teamwork, Excellence, Accountability, Integrity and Inspiration on a daily basis.
--- Must use own judgment to make intellectual decisions with minimal to no supervision.
--- Can orchestrate resources (people, material, and support) to execute tasks at hand.
--- Strong communication, collaboration and project management skills.
--- Strong analytical, quantitative and problem-solving skills and ability to clearly communicate technical information.
--- Works well with deadlines, under pressure, and handles interruptions well.
--- High standards and an eye for detail.
--- Excellent communication skills required. Must have the ability to communicate effectively, both verbally and in written, with all levels of organization and external suppliers and customers.

EEO Statement
Arlon is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, national origin, disability, protected veteran status, or any other protected status in accordance with all applicable laws. PM18 LI-AR1

No third party applications please.

PI118550514

Keywords: ARLON GRAPHICS, Placentia , Digital Marketing Manager, Executive , Placentia, California

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