Marketing Manager (Digital / Email / Web)
Company: Arlon Graphics LLC
Location: Placentia
Posted on: April 10, 2021
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Job Description:
Arlon Graphics, LLC is a cast vinyl manufacturing company in the
business of creating innovative material for visual expression.
Founded in 1958, Arlon Graphics manufactures and markets
high-quality pressure-sensitive materials for the fleet,
architectural, digital imaging, and signage markets. Through more
than 180 distribution partners across the globe, a growing number
of strategically-positioned sales offices and warehouses, and
customer-centric operations, Arlon is recognized as a global leader
in graphic films. Join the Arlon Graphics conversation and follow
us at @arlongraphics on Facebook, Instagram, Twitter, and
LinkedIn.Position OverviewArlon is looking for a passionate and
experienced Digital Marketing Manager to join our Americas
Marketing team. As a Digital Marketing Manager, you'll be making an
impact and be responsible for connecting with our customers by
driving best-in-class content across multiple digital touchpoints,
including web and email. The ideal candidate will have experience
creating and executing digital marketing plans from to start to
finish from creating briefs, wireframes, and setting KPIs to
managing vendors and collaborating with team members on execution
and reporting. The Digital Marketing Manager should be highly
organized, a creative thinker, and passionate about connecting with
the customer.Who You AreYou are an independent and strategic
thinker who is not just repeating what's been done, but interested
in helping to build what's next. You have a keen eye for detail and
solid project management skills, to own the implementation and
execution of our marketing campaigns. You have experience in
performance marketing and are equally as passionate about analyzing
performance data as you are about creative storytelling. On a
day-to-day basis you will manage our email marketing strategy,
digital campaigns, and website. You'll be tasked with implementing
new strategies, to elevate our brand awareness and lead our website
roadmap. In this role, you'll be open to collaborating with others,
testing new ideas, and possess a growth mindset.Overview of
ResponsibilitiesEmail Marketing (35%)Provide expertise, leadership,
and direction on developing an email marketing strategy and
schedule for North America, Latin America, and Australia/NZ. You
will own the email communication at every milestone.Build email
marketing campaigns from inception to production. You will own the
creation of the brief, wireframing, copy, testing/troubleshooting,
deployment, and reporting out on KPIs. Manage development and
tactical execution of emails using freelancers where necessary.Work
with the Visual Designer and Content Manager to develop assets
needed and contribute to copywriting for email.Manage, grow, and
maintain health of user databasesWebsite/Online Presence (35%)Act
as the owner of our website performance, updates, and ongoing
maintenance, with a focus on optimizing for search and user
experience. Leading our website roadmap.Own the management of SEO
and PPC campaigns with agencies and/or freelancers. General
knowledge of working with Google Analytics and AdWords is
required.Create a foundation for reporting, tracking, and measuring
against KPIs and be able to regularly communicate campaign
performance to key stakeholdersDigital Campaign Management
(20%)Campaign ideation and manage digital marketing campaigns using
email marketing, landing pages, and other display advertising.
Making recommendations for improvements when necessary.Leadership
(10%)Mentor and/or provide direction and evaluation for agency or
freelancers.Carries out supervisory responsibilities in accordance
with the organization's policies and applicable laws.
Responsibilities include interviewing and onboarding freelancers;
planning, assigning, and directing work.Ensure resources are
assigned appropriately based on project plans.Bachelor's Degree in
Marketing, Communications, Business or another relevant
field.Minimum five (5) years' experience in email marketing and
front-end web development.Working knowledge of HTML, CSS, and code
structure is requiredWorking knowledge of website analytics is
required (i.e.: Google Analytics)Working knowledge of leading SEO
software (i.e.: MOZ or SEMrush).Experience working in a Marketing
Automation Platform is required. HubSpot is preferred.Experience in
optimizing landing pages and user funnels.Appetite for all things
digital - developing innovative campaigns leveraging the newest
tech across platforms, and desire to identify opportunities for
strategic brand involvement.Strong analytical, quantitative, and
problem-solving skills and ability to clearly communicate technical
information.Excellent interpersonal and communication skills
required (listening, verbal, written, presentation).Prior team lead
role for an ecommerce integration a plus.PM18 PI133587271
Keywords: Arlon Graphics LLC, Placentia , Marketing Manager (Digital / Email / Web), Advertising , Placentia, California
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